Why Serums Must Be in Your Skincare Routine - PranVeraSkincare

March 05, 2022 1 min read

The difference between an average skincare routine and a superior one is the ever-important serum step.  Serums are the work-horses of your morning and evening skincare regimen because they are concentrated and designed to penetrate into the skin and create change.  

Seeing the signs of aging? Reach for a serum! Breakouts and clogged pores? Serums are your saving grace!
While cleansers and toners are meant to rinse away impurities and balance your pH, they are not going to do too much to address your specific skincare challenges.

Moisturizers and sunscreens, while incredibly important, are not meant to transform the skin but to hydrate and protect it.  So, if you want to improve noticeable aspects of your skin like fine lines, discoloration, redness, breakouts and clogged pores, then adding a serum to your skincare roster is a must.